Blog Post

March is National Women’s History Month

Jeff Kikel


March is a exciting month. We are coming out of the cold months and going into spring. The bluebonnets are blooming and in business we tend to get a bit lazy and get the spring blues.

Another event that occurs during March is National Women’s History Month. This official “month” was created by Presidential Proclamation on March 8, 1980. While I believe all Women’s history is important, I believe the history of Women entrepreneurs is extremely important.

A quick Google search for women entrepreneurs brings up a list of very powerful and influential women of today. While I do not wish to belittle their accomplishments, I wanted to go further back in history and look at some of the most influential female entrepreneurs throughout history.

Elizabeth Arden: Making Over America

She brought makeup from the stage to everyday life and slowly developed a global empire. Elizabeth Arden, born Florence Nightingale Graham in Woodbridge, Ontario, moved to New York at the age of 30 to pursue her dream of building a cosmetics corporation. There she began working with a chemist to create a beauty cream, something new for the cosmetics industry at that time. After traveling to Paris in 1912, Arden became the first person to introduce the concept of eye makeup to American women and offered the first makeovers in her 5th Avenue salon. Arden died in 1966, but her brand became as well-known across the U.S. as Singer sewing machines and Coca-Cola. At the end of its fiscal year in June 2007, the company reported $1.1 billion in net sales, up more than 18 percent from $955 million in 2006.

Coco Chanel: Revolutionizing Fashion One Accessory at a Time

"May my legend prosper and thrive. I wish it a long and happy life." Coco Chanel's legend certainly has lived on since she died in 1971. At the time of her death, Chanel's fashion empire brought in more than $160 million a year. The fashionista, born in Saumur, France, opened her first shop in 1910 selling only women's hats. In 1921, the company introduced Chanel No. 5, the first perfume to be sold worldwide. From there, the name Chanel became known across the world. Today, Chanel creations continue to attract a wealthy, celebrity-filled consumer base. Chanel will forever be associated with her little back dress, her timeless suits, shoes, purses and jewelry. As Christian Dior said, "With a black pullover and 10 rows of pearls, she revolutionized fashion."

Olive Ann Beech: Skyrocketing to Success

Olive Ann Beech co-founded Beech Aircraft Corp. in Wichita, Kansas, alongside her husband, Walter, at the height of the Depression in 1932. Together the Beeches grew the business from 10 employees to 10,000. Two hundred seventy of their Beech Model 17 Staggerwings were manufactured for the U.S. Army during World War II. But after Walter died suddenly from a heart attack in 1950, Olive Ann became president and CEO of the company. During her nearly 20 years in charge, she transformed the company into a multimillion-dollar aerospace corporation. Olive Ann retired in 1968 but continued to serve on the board of directors until 1982, just two years after Raytheon Corp. purchased Beech Aircraft. Beech became the company's first chairman emeritus before dying at home in Wichita in 1993. Beech Aircraft Corp. had a lasting impact on general aviation, producing some of the most popular aircraft of the 20th century.

Ruth Handler: Barbie: Creating an American Icon

With the creation of the Barbie doll, Ruth Handler has changed the way little girls play and dream, and has forever left her stamp on American culture. Handler came up with the idea of creating a doll that looked more like an adult after noticing that her daughter preferred to play with paper dolls that looked like adults. Although her husband didn't think the idea would sell, Handler debuted Barbie (her daughter's nickname) at a New York toy fair in 1959. Handler and her husband, Elliot, were already selling dollhouse furniture and other toys through their company, Mattel, based out of their Hawthorne, California, garage. Within five years, Mattel became a Fortune 500 company. In 1967, Handler became president of Mattel Inc., a position she stayed in until 1974. Her legacy lives on today, and Barbie brings in more than $1 billion a year for Mattel.

Dame Anita Roddick: A Business with a Conscience

Dame Anita Roddick, founder of The Body Shop, became interested in environmental activism at an early age through her world travels. What began as a way of living has emerged into a business with more than 2,100 stores and more than 77 million customers. In 1976, Roddick opened the doors to her first shop in Brighton, England. What sets The Body Shop apart from other stores offering similar bath and hygiene products has been Roddick's commitment to running a company dedicated to the pursuit of social and environmental change. The Body Shop has established community trade relationships in more than 20 countries. Last month, it announced a campaign with MTV to raise HIV and AIDS awareness among those under age 25. The Body Shop was purchased by the L'Oreal Group in 2006 but remains independently run. Roddick and her husband stepped down as co-chairmen of the company in 2002, but she continued to consult until her death last year from a brain hemorrhage at age 64.

All of these amazing women were pioneers in their time and in their industries. They have since become famous for their success. Every day in our community’s women are building businesses that may or may not be as famous. For those women that would like to be part of a community of other like minded women entrepreneurs, you should consider our WOMEN Inspired Network that meets twice a month here at T-Werx.

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