Entrepreneur Essentials with Jeff Kikel Feat. HotDog Marketing CEO Jessica Scanlon

Jeff Kikel

We sat down with the vivacious CEO of HotDog Marketing, Jessica Scanlon to find out how she climbed the ranks to becoming Austin’s best digital marketing agency in 2017. Her company’s story is a true inspiration to small businesses everywhere.

Jessica made her start working for big corporations yet felt she hadn’t truly made her mark. Starting HotDog Marketing allowed her to feel that she was truly making a difference in her community by catering specifically to small and medium local businesses in Central Texas. She is inspired by the independent spirit of small business owners and strives to be their all in one resource for their digital marketing needs.

Find out more about HotDog Marketing: https://hotdogmarketing.net/

Jessica’s Recommended books:
- “Purple Cow” by Seth Godin: https://tinyurl.com/ya4rhzsp
- “Rework” by Jason Fried and David Heinemeier Hansson: https://tinyurl.com/j9n3669

A pile of money with a piece of paper that says recession proof

Recession-Proofing Small Businesses: A Guide for Businesses with Fewer Than 5 Employees

By Jeff Kikel • September 22, 2023
In an increasingly uncertain economic landscape, recession-proofing is gaining more traction. Small businesses, especially those with fewer than five employees, are particularly vulnerable during economic downturns. The margin for error is thin, and the resources are often limited. How do you build a protective financial and operational buffer....
A pumpkin with utensils in it is sitting on a table in front of a window.

Fall Pumpkin Silverwar holder

By Crystal Kikel • August 18, 2023
Supplies: 1 Large Foam Pumpkin Orange Rope Clear Glass Gem Filler Knife Glue Gun Instructions: Mark the top of the pumpkin using the vase. Cut into the pumpkin and remove some of the filling. Cut as deep as you think you want your vase to fit into the pumpkin. Wrap the rope around the vase about a third of the way up, glue gun into please. Fill the vase half the way up with the gem filler. Place silverware in the vase and enjoy.
A row of vases filled with flowers and leaves are sitting on a table.

DIY Fall Cutting Boards

By Crystal Kikel • August 8, 2023
This easy and fun project and hang up all year around.
More Posts