Blog Post

The WHY behind a Website.....

Jeff Kikel

Having a website is about sharing your story and providing value to your clients. It isn’t just about selling. Why should you have a website?

  • Your client wants to see your online presence. They want to learn more about you and your product. If you aren't arm with a credible business website some clients may look elsewhere.

  • Your clients are look for social proof. Online reviews and testimonials are power influences in converting leads into customers. Don’t rely on Yelp or Google reviews, include testimonials on your site to impress potential clients.

  • This is your opportunity to share your story! A company blog will help you share your message, mission, and personality in front of your target audience. It's a chance to let them know what you know and build credibility in your industry. Additionally, linking to your Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier.

  • Your competitors all have websites right? Business has inevitably become digital. Your clients are actively researching & looking for recommendations from friends in their community. They go online to educate themselves , read testimonials, and read reviews. So if you’re not sharing your story, you’re giving people a reason to buy from another business.
  • You want to show up in Google search results! The more active you are on your website and social media, the more likely you will show up on google. People go to Google and type in one or more keywords if they know what they want. If you don’t have a website the chances of you showing up are zero.

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